215 Must-Know Hotel Statistics and Travel Trends in Phuket, Thailand for 2025

Discover the most compelling hotel statistics and travel trends in Phuket for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 215 key statistics and travel trends offers valuable insights into Phuket's dynamic hotel scene. Backed by data from 4,965 hotels, 1,174,840 traveler reviews, and 664,983 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Phuket

Top Hotel and Travel Statistics for Phuket

  • There are 4,965 hotels operating in Phuket.
  • The average hotel rating in Phuket is 8.14, based on 793,090 reviews.
  • Travelers can expect to pay around $143 per night for a hotel in Phuket.
  • If you're looking for the best month to visit Phuket by rating, it's September with an average rating of 8.39.
  • If you're looking for the cheapest month to visit Phuket, it's October with an average price of $112.
  • The least popular month to visit Phuket is June, attracting only 7.1% of visitors.
  • The most popular month to visit Phuket is January, attracting 10.1% of visitors.
  • Friends are the most satisfied travelers when visiting Phuket, rating their stays at 8.34 on average.
  • Group Travelers are the least satisfied travelers when visiting Phuket, rating their stays at 8.04 on average.
  • Hotel prices in Phuket peak in January, with an average price of $162.

Hotel Availability and Types in Phuket

Number of Hotels

  • There are 4,965 hotels in Phuket.

Distribution by Star Rating

  • Phuket has 47 hotels with a 1-star rating, accounting for 0.9% of all hotels.
  • Phuket has 515 hotels with a 2-star rating, accounting for 10.4% of all hotels.
  • Phuket has 1,109 hotels with a 3-star rating, accounting for 22.3% of all hotels.
  • Phuket has 933 hotels with a 4-star rating, accounting for 18.8% of all hotels.
  • Phuket has 996 hotels with a 5-star rating, accounting for 20.1% of all hotels.
  • We also have 1,365 hotels with an unknown star rating in Phuket, accounting for 27.5% of all hotels.
  • The average price of a hotel in Phuket is $143 per night.
  • The average price of a 1-star hotel in Phuket is $47 per night.
  • The average price of a 2-star hotel in Phuket is $40 per night.
  • The average price of a 3-star hotel in Phuket is $78 per night.
  • The average price of a 4-star hotel in Phuket is $153 per night.
  • The average price of a 5-star hotel in Phuket is $299 per night.
  • The average price of a hotel in Phuket with an unknown star rating is $204 per night.
  • There are 1,078 hotels in Phuket priced in the $0-$50 range, accounting for 43.3% of all hotels.
  • There are 665 hotels in Phuket priced in the $50-$100 range, accounting for 26.7% of all hotels.
  • There are 340 hotels in Phuket priced in the $100-$200 range, accounting for 13.6% of all hotels.
  • There are 291 hotels in Phuket priced in the $200-$500 range, accounting for 11.7% of all hotels.
  • There are 71 hotels in Phuket priced in the $500-$1000 range, accounting for 2.9% of all hotels.
  • There are 46 hotels in Phuket priced in the $1000+ range, accounting for 1.8% of all hotels.
  • The average price of a hotel in Phuket in January is $162.
  • The average price of a hotel in Phuket in February is $138.
  • The average price of a hotel in Phuket in March is $118.
  • The average price of a hotel in Phuket in April is $119.
  • The average price of a hotel in Phuket in May is $115.
  • The average price of a hotel in Phuket in June is $122.
  • The average price of a hotel in Phuket in July is $132.
  • The average price of a hotel in Phuket in August is $127.
  • The average price of a hotel in Phuket in September is $128.
  • The average price of a hotel in Phuket in October is $112.
  • The average price of a hotel in Phuket in November is $133.
  • The average price of a hotel in Phuket in December is $158.

Hotel Ratings and Reviews in Phuket

Number of Reviews

  • We've collected 1,174,840 reviews for hotels in Phuket.

Review Distribution by Traveler Type

  • There are 23,617 reviews from business travelers in Phuket, accounting for 2.0% of all reviews.
  • There are 507,864 reviews from couples in Phuket, accounting for 43.2% of all reviews.
  • There are 277,028 reviews from families in Phuket, accounting for 23.6% of all reviews.
  • There are 51,390 reviews from friends in Phuket, accounting for 4.4% of all reviews.
  • There are 98,049 reviews from group travelers in Phuket, accounting for 8.3% of all reviews.
  • There are 178,916 reviews from solo travelers in Phuket, accounting for 15.2% of all reviews.
  • There are 37,976 reviews from travelers with an unknown type in Phuket, accounting for 3.2% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Phuket in 2025 is 8.14, based on 40 reviews.
  • The average rating for hotels in Phuket in 2024 was 8.03, based on 221,549 reviews.
  • The average rating for hotels in Phuket in 2023 was 7.97, based on 212,755 reviews.
  • The average rating for hotels in Phuket in 2022 was 8.23, based on 116,862 reviews.
  • The average rating for hotels in Phuket in 2021 was 8.52, based on 18,792 reviews.
  • The average rating for hotels in Phuket in 2020 was 8.23, based on 25,599 reviews.
  • The average rating for hotels in Phuket in 2019 was 8.25, based on 74,702 reviews.
  • The average rating for hotels in Phuket in 2018 was 8.13, based on 72,628 reviews.
  • The average rating for hotels in Phuket in 2017 was 8.11, based on 67,294 reviews.
  • The average rating for hotels in Phuket in 2016 was 8.10, based on 71,553 reviews.
  • The average rating for hotels in Phuket in 2015 was 8.07, based on 66,536 reviews.
  • The average rating for hotels in Phuket in 2014 was 7.99, based on 63,448 reviews.
  • The average rating for hotels in Phuket in 2013 was 7.92, based on 68,149 reviews.
  • The average rating for hotels in Phuket in 2012 was 7.90, based on 43,656 reviews.
  • The average rating for hotels in Phuket in 2011 was 7.95, based on 26,443 reviews.
  • The average rating for hotels in Phuket in 2010 was 7.97, based on 14,465 reviews.
  • The average rating for hotels in Phuket in 2009 was 8.01, based on 8,658 reviews.
  • The average rating for hotels in Phuket in 2008 was 7.75, based on 3,304 reviews.
  • The average rating for hotels in Phuket in 2007 was 7.78, based on 2,071 reviews.
  • The average rating for hotels in Phuket in 2006 was 7.95, based on 1,031 reviews.
  • The average rating for hotels in Phuket in 2005 was 8.47, based on 344 reviews.
  • The average rating for hotels in Phuket in 2004 was 8.12, based on 77 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Phuket is 8.06.
  • The average rating for 2-star hotels in Phuket is 7.95.
  • The average rating for 3-star hotels in Phuket is 7.98.
  • The average rating for 4-star hotels in Phuket is 8.15.
  • The average rating for 5-star hotels in Phuket is 8.17.
  • The average rating for hotels in Phuket with an unknown star rating is 8.23.

Average Ratings by Traveler Type

  • The average rating for business travelers in Phuket is 8.14.
  • The average rating for couples in Phuket is 8.04.
  • The average rating for families in Phuket is 8.05.
  • The average rating for friends in Phuket is 8.34.
  • The average rating for group travelers in Phuket is 8.04.
  • The average rating for solo travelers in Phuket is 8.18.
  • The average rating for travelers with an unknown type in Phuket is 8.23.

Best Months to Visit by Ratings

  • The average rating for hotels in Phuket in January is 7.88.
  • The average rating for hotels in Phuket in February is 7.92.
  • The average rating for hotels in Phuket in March is 8.08.
  • The average rating for hotels in Phuket in April is 8.19.
  • The average rating for hotels in Phuket in May is 8.30.
  • The average rating for hotels in Phuket in June is 8.35.
  • The average rating for hotels in Phuket in July is 8.25.
  • The average rating for hotels in Phuket in August is 8.30.
  • The average rating for hotels in Phuket in September is 8.39.
  • The average rating for hotels in Phuket in October is 8.36.
  • The average rating for hotels in Phuket in November is 8.22.
  • The average rating for hotels in Phuket in December is 8.04.

Seasons in Phuket

The seasons in Phuket are determined by the percentage of reviews for each month.

Low Season in Phuket

  • May (7.9%)
  • June (7.1%)
  • September (7.3%)
  • October (7.5%)

Shoulder Season in Phuket

  • April (8.5%)
  • July (8.0%)
  • August (8.5%)
  • November (8.1%)

High Season in Phuket

  • January (10.1%)
  • February (9.1%)
  • March (9.2%)
  • December (8.8%)

Hotel and Travel Statistics for Boutique Hotels in Phuket

Top Hotel and Travel Statistics for Boutique Hotels in Phuket

  • There are 171 Boutique Hotels operating in Phuket.
  • The average rating for Boutique Hotels in Phuket is 8.13, based on 33,974 reviews.
  • Travelers can expect to pay around $134 per night for a Boutique Hotel in Phuket.
  • If you're looking for the best month to book a Boutique Hotel in Phuket by rating, it's May, with an average rating of 8.49.
  • If you're looking for the cheapest month to book a Boutique Hotel in Phuket, it's September, with an average price of $73.
  • The least popular month to book a Boutique Hotel in Phuket is September, attracting only 6.5% of visitors.
  • The most popular month to book a Boutique Hotel in Phuket is January, attracting 11.0% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Boutique Hotels in Phuket, rating their stays at 8.35 on average.
  • Families are the least satisfied travelers when visiting Boutique Hotels in Phuket, rating their stays at 7.89 on average.
  • Boutique Hotel prices in Phuket peak in December, with an average price of $158.

Availability and Types of Boutique Hotels in Phuket

Number of Boutique Hotels

  • There are 171 Boutique Hotels in Phuket.

Star Rating Distribution for Boutique Hotels

  • There are 126 Boutique Hotels in Phuket with a 4-star rating, accounting for 73.7% of all Boutique Hotels.
  • There are 45 Boutique Hotels in Phuket with a 5-star rating, accounting for 26.3% of all Boutique Hotels.
  • The average price for Boutique Hotels in Phuket is $134.
  • The average price for 4-star Boutique Hotels in Phuket is $120.
  • The average price for 5-star Boutique Hotels in Phuket is $196.
  • There are 43 Boutique Hotels in Phuket priced in the $0-$50 range, accounting for 37.1% of all Boutique Hotels.
  • There are 36 Boutique Hotels in Phuket priced in the $50-$100 range, accounting for 31.0% of all Boutique Hotels.
  • There are 23 Boutique Hotels in Phuket priced in the $100-$200 range, accounting for 19.8% of all Boutique Hotels.
  • There are 10 Boutique Hotels in Phuket priced in the $200-$500 range, accounting for 8.6% of all Boutique Hotels.
  • There are 2 Boutique Hotels in Phuket priced in the $500-$1000 range, accounting for 1.7% of all Boutique Hotels.
  • There are 2 Boutique Hotels in Phuket priced in the $1000+ range, accounting for 1.7% of all Boutique Hotels.
  • The average price for Boutique Hotels in Phuket in January is $131.
  • The average price for Boutique Hotels in Phuket in February is $111.
  • The average price for Boutique Hotels in Phuket in March is $95.
  • The average price for Boutique Hotels in Phuket in April is $88.
  • The average price for Boutique Hotels in Phuket in May is $81.
  • The average price for Boutique Hotels in Phuket in June is $79.
  • The average price for Boutique Hotels in Phuket in July is $80.
  • The average price for Boutique Hotels in Phuket in August is $75.
  • The average price for Boutique Hotels in Phuket in September is $73.
  • The average price for Boutique Hotels in Phuket in October is $74.
  • The average price for Boutique Hotels in Phuket in November is $125.
  • The average price for Boutique Hotels in Phuket in December is $158.

Ratings and Reviews for Boutique Hotels in Phuket

Number of Reviews for Boutique Hotels

  • We've collected 57,500 reviews for Boutique Hotels in Phuket.

Review Distribution for Boutique Hotels

  • There are 1,332 reviews for Boutique Hotels from business travelers in Phuket, accounting for 2.3% of all reviews.
  • There are 26,311 reviews for Boutique Hotels from couples in Phuket, accounting for 45.8% of all reviews.
  • There are 12,156 reviews for Boutique Hotels from families in Phuket, accounting for 21.1% of all reviews.
  • There are 1,418 reviews for Boutique Hotels from friends in Phuket, accounting for 2.5% of all reviews.
  • There are 5,892 reviews for Boutique Hotels from group travelers in Phuket, accounting for 10.2% of all reviews.
  • There are 9,505 reviews for Boutique Hotels from solo travelers in Phuket, accounting for 16.5% of all reviews.
  • There are 886 reviews for Boutique Hotels from travelers with an unknown type in Phuket, accounting for 1.5% of all reviews.

Average Rating Over Time for Boutique Hotels

  • The average rating for Boutique Hotels in Phuket in 2024 was 8.12, based on 15,673 reviews.
  • The average rating for Boutique Hotels in Phuket in 2023 was 8.12, based on 13,236 reviews.
  • The average rating for Boutique Hotels in Phuket in 2022 was 8.43, based on 6,039 reviews.
  • The average rating for Boutique Hotels in Phuket in 2021 was 8.58, based on 743 reviews.
  • The average rating for Boutique Hotels in Phuket in 2020 was 8.06, based on 1,017 reviews.
  • The average rating for Boutique Hotels in Phuket in 2019 was 8.12, based on 2,786 reviews.
  • The average rating for Boutique Hotels in Phuket in 2018 was 8.29, based on 2,718 reviews.
  • The average rating for Boutique Hotels in Phuket in 2017 was 8.20, based on 2,637 reviews.
  • The average rating for Boutique Hotels in Phuket in 2016 was 7.80, based on 2,915 reviews.
  • The average rating for Boutique Hotels in Phuket in 2015 was 7.89, based on 1,987 reviews.
  • The average rating for Boutique Hotels in Phuket in 2014 was 7.73, based on 1,603 reviews.
  • The average rating for Boutique Hotels in Phuket in 2013 was 7.87, based on 2,118 reviews.
  • The average rating for Boutique Hotels in Phuket in 2012 was 8.02, based on 1,746 reviews.
  • The average rating for Boutique Hotels in Phuket in 2011 was 8.27, based on 1,044 reviews.
  • The average rating for Boutique Hotels in Phuket in 2010 was 7.99, based on 662 reviews.
  • The average rating for Boutique Hotels in Phuket in 2009 was 8.14, based on 291 reviews.
  • The average rating for Boutique Hotels in Phuket in 2008 was 7.32, based on 116 reviews.
  • The average rating for Boutique Hotels in Phuket in 2007 was 7.84, based on 117 reviews.
  • The average rating for Boutique Hotels in Phuket in 2006 was 9.21, based on 46 reviews.

Average Rating by Star Rating for Boutique Hotels

  • The average rating for 4-star Boutique Hotels in Phuket is 8.06.
  • The average rating for 5-star Boutique Hotels in Phuket is 8.40.

Average Rating by Traveler Type for Boutique Hotels

  • The average rating of Boutique Hotels from business travelers in Phuket is 8.21.
  • The average rating of Boutique Hotels from couples in Phuket is 8.11.
  • The average rating of Boutique Hotels from families in Phuket is 7.89.
  • The average rating of Boutique Hotels from friends in Phuket is 8.19.
  • The average rating of Boutique Hotels from group travelers in Phuket is 8.04.
  • The average rating of Boutique Hotels from solo travelers in Phuket is 8.35.
  • The average rating of Boutique Hotels from travelers with an unknown type in Phuket is 8.29.

Best Month to Stay at a Boutique Hotel by Rating

  • The average rating for Boutique Hotel in Phuket in January is 7.83.
  • The average rating for Boutique Hotel in Phuket in February is 7.90.
  • The average rating for Boutique Hotel in Phuket in March is 7.96.
  • The average rating for Boutique Hotel in Phuket in April is 8.22.
  • The average rating for Boutique Hotel in Phuket in May is 8.49.
  • The average rating for Boutique Hotel in Phuket in June is 8.34.
  • The average rating for Boutique Hotel in Phuket in July is 8.16.
  • The average rating for Boutique Hotel in Phuket in August is 8.41.
  • The average rating for Boutique Hotel in Phuket in September is 8.35.
  • The average rating for Boutique Hotel in Phuket in October is 8.36.
  • The average rating for Boutique Hotel in Phuket in November is 8.21.
  • The average rating for Boutique Hotel in Phuket in December is 8.11.

Seasons for Boutique Hotels in Phuket

The seasons in Phuket are determined by the percentage of reviews for Boutique Hotels in each month.

Low Season for Boutique Hotels in Phuket

  • June (6.7%)
  • July (7.6%)
  • September (6.5%)
  • October (7.2%)

Shoulder Season for Boutique Hotels in Phuket

  • April (8.5%)
  • May (7.7%)
  • August (8.1%)
  • November (8.0%)

High Season for Boutique Hotels in Phuket

  • January (11.0%)
  • February (10.1%)
  • March (9.6%)
  • December (9.1%)