194 Must-Know Hotel Statistics and Travel Trends in Thailand for 2025

Discover the most compelling hotel statistics and travel trends in Thailand for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 194 key statistics and travel trends offers valuable insights into Thailand's dynamic hotel scene. Backed by data from 40,930 hotels, 2,398,179 traveler reviews, and 8,170,019 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Thailand

Top Hotel and Travel Statistics for Thailand

  • There are 40,930 hotels operating in Thailand.
  • The average hotel rating in Thailand is 8.20, based on 2,398,179 reviews.
  • Travelers can expect to pay around $87 per night for a hotel in Thailand.
  • If you're looking for the best month to visit Thailand by rating, it's September with an average rating of 8.38.
  • If you're looking for the cheapest month to visit Thailand, it's March with an average price of $78.
  • The least popular month to visit Thailand is June, attracting only 7.1% of visitors.
  • The most popular month to visit Thailand is January, attracting 11.0% of visitors.
  • Friends are the most satisfied travelers when visiting Thailand, rating their stays at 8.31 on average.
  • Business Travelers are the least satisfied travelers when visiting Thailand, rating their stays at 8.11 on average.
  • Hotel prices in Thailand peak in January, with an average price of $91.

Hotel Availability and Types in Thailand

Number of Hotels

  • There are 40,930 hotels in Thailand.

Distribution by Star Rating

  • Thailand has 735 hotels with a 1-star rating, accounting for 1.8% of all hotels.
  • Thailand has 5,898 hotels with a 2-star rating, accounting for 14.4% of all hotels.
  • Thailand has 11,877 hotels with a 3-star rating, accounting for 29.0% of all hotels.
  • Thailand has 7,035 hotels with a 4-star rating, accounting for 17.2% of all hotels.
  • Thailand has 5,867 hotels with a 5-star rating, accounting for 14.3% of all hotels.
  • We also have 9,518 hotels with an unknown star rating in Thailand, accounting for 23.3% of all hotels.
  • The average price of a hotel in Thailand is $87 per night.
  • The average price of a 1-star hotel in Thailand is $33 per night.
  • The average price of a 2-star hotel in Thailand is $33 per night.
  • The average price of a 3-star hotel in Thailand is $57 per night.
  • The average price of a 4-star hotel in Thailand is $109 per night.
  • The average price of a 5-star hotel in Thailand is $187 per night.
  • The average price of a hotel in Thailand with an unknown star rating is $123 per night.
  • There are 15,866 hotels in Thailand priced in the $0-$50 range, accounting for 61.1% of all hotels.
  • There are 5,036 hotels in Thailand priced in the $50-$100 range, accounting for 19.4% of all hotels.
  • There are 2,751 hotels in Thailand priced in the $100-$200 range, accounting for 10.6% of all hotels.
  • There are 1,771 hotels in Thailand priced in the $200-$500 range, accounting for 6.8% of all hotels.
  • There are 369 hotels in Thailand priced in the $500-$1000 range, accounting for 1.4% of all hotels.
  • There are 162 hotels in Thailand priced in the $1000+ range, accounting for 0.6% of all hotels.
  • The average price of a hotel in Thailand in January is $91.
  • The average price of a hotel in Thailand in February is $86.
  • The average price of a hotel in Thailand in March is $78.
  • The average price of a hotel in Thailand in April is $80.
  • The average price of a hotel in Thailand in May is $79.
  • The average price of a hotel in Thailand in June is $81.
  • The average price of a hotel in Thailand in July is $85.
  • The average price of a hotel in Thailand in August is $87.
  • The average price of a hotel in Thailand in September is $88.
  • The average price of a hotel in Thailand in October is $79.
  • The average price of a hotel in Thailand in November is $82.
  • The average price of a hotel in Thailand in December is $90.

Hotel Ratings and Reviews in Thailand

Number of Reviews

  • We've collected 2,398,179 reviews for hotels in Thailand.

Review Distribution by Traveler Type

  • There are 94,642 reviews from business travelers in Thailand, accounting for 3.9% of all reviews.
  • There are 929,647 reviews from couples in Thailand, accounting for 38.8% of all reviews.
  • There are 487,953 reviews from families in Thailand, accounting for 20.3% of all reviews.
  • There are 48,385 reviews from friends in Thailand, accounting for 2.0% of all reviews.
  • There are 252,300 reviews from group travelers in Thailand, accounting for 10.5% of all reviews.
  • There are 528,174 reviews from solo travelers in Thailand, accounting for 22.0% of all reviews.
  • There are 57,078 reviews from travelers with an unknown type in Thailand, accounting for 2.4% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Thailand in 2025 is 8.33, based on 1,493 reviews.
  • The average rating for hotels in Thailand in 2024 was 8.26, based on 878,935 reviews.
  • The average rating for hotels in Thailand in 2023 was 8.19, based on 861,367 reviews.
  • The average rating for hotels in Thailand in 2022 was 8.16, based on 461,435 reviews.
  • The average rating for hotels in Thailand in 2021 was 8.31, based on 70,700 reviews.
  • The average rating for hotels in Thailand in 2020 was 8.26, based on 124,249 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Thailand is 7.93.
  • The average rating for 2-star hotels in Thailand is 7.97.
  • The average rating for 3-star hotels in Thailand is 8.11.
  • The average rating for 4-star hotels in Thailand is 8.36.
  • The average rating for 5-star hotels in Thailand is 8.40.
  • The average rating for hotels in Thailand with an unknown star rating is 8.44.

Average Ratings by Traveler Type

  • The average rating for business travelers in Thailand is 8.11.
  • The average rating for couples in Thailand is 8.16.
  • The average rating for families in Thailand is 8.17.
  • The average rating for friends in Thailand is 8.31.
  • The average rating for group travelers in Thailand is 8.31.
  • The average rating for solo travelers in Thailand is 8.25.
  • The average rating for travelers with an unknown type in Thailand is 8.30.

Best Months to Visit by Ratings

  • The average rating for hotels in Thailand in January is 8.17.
  • The average rating for hotels in Thailand in February is 8.22.
  • The average rating for hotels in Thailand in March is 8.26.
  • The average rating for hotels in Thailand in April is 8.28.
  • The average rating for hotels in Thailand in May is 8.34.
  • The average rating for hotels in Thailand in June is 8.34.
  • The average rating for hotels in Thailand in July is 8.29.
  • The average rating for hotels in Thailand in August is 8.30.
  • The average rating for hotels in Thailand in September is 8.38.
  • The average rating for hotels in Thailand in October is 8.36.
  • The average rating for hotels in Thailand in November is 8.28.
  • The average rating for hotels in Thailand in December is 8.21.

Seasons in Thailand

The seasons in Thailand are determined by the percentage of reviews for each month.

Low Season in Thailand

  • May (7.6%)
  • June (7.1%)
  • September (7.2%)
  • October (7.2%)

Shoulder Season in Thailand

  • April (8.3%)
  • July (7.9%)
  • August (8.0%)
  • November (7.7%)

High Season in Thailand

  • January (11.0%)
  • February (9.8%)
  • March (9.4%)
  • December (9.0%)

City Rankings in Thailand

  • The city with the most hotels is Bangkok, with 6,200 hotels.
  • The city with the highest average rating is Nan, with an average rating of 8.78.
  • The city with the lowest average rating is Koh Phi Phi Don, with an average rating of 7.13.
  • The city with the most expensive hotels is Ko Samui, with average prices of $193.
  • The city with the cheapest hotels is Phitsanulok, with average prices of $24.
95
8.42
$45.61
6,200
7.99
$63.53
168
8.37
$69.53
335
8.23
$61.07
3,860
8.55
$75.31
499
8.51
$41.80
126
8.42
$40.71
696
8.19
$50.89
152
8.27
$39.63
467
8.30
$46.17
2,627
8.36
$131.52
484
8.13
$58.72
277
8.32
$86.00
239
8.59
$90.96
1,025
8.39
$148.55
252
7.91
$40.49
488
8.59
$49.04
133
8.23
$85.28
499
8.23
$102.36
117
7.95
$59.52
1,815
8.53
$192.93
261
8.14
$83.17
343
8.31
$78.93
123
8.44
$111.67
134
7.13
$65.28
1,143
8.37
$108.58
169
8.36
$31.37
108
8.25
$39.26
148
8.11
$65.04
128
7.79
$44.72
373
8.45
$60.22
388
7.95
$24.88
390
8.78
$46.17
122
8.35
$38.60
210
8.31
$32.03
107
7.49
$37.21
99
7.77
$47.93
5,132
7.81
$139.28
119
8.75
$101.34
101
8.27
$58.61
229
8.31
$101.51
139
8.07
$24.31
248
8.16
$42.35
4,965
8.10
$140.87
92
7.93
$29.59
271
8.36
$54.32
94
8.45
$39.78
246
8.36
$59.57
663
8.25
$64.65
94
8.24
$43.26
100
8.40
$26.86
280
7.83
$33.38
188
8.22
$38.32
178
7.97
$34.05
272
8.19
$27.70

Hotel and Travel Statistics for Boutique Hotels in Thailand

Top Hotel and Travel Statistics for Boutique Hotels in Thailand

  • There are 1,444 Boutique Hotels operating in Thailand.
  • The average rating for Boutique Hotels in Thailand is 8.39, based on 199,283 reviews.
  • Travelers can expect to pay around $92 per night for a Boutique Hotel in Thailand.
  • If you're looking for the best month to book a Boutique Hotel in Thailand by rating, it's September, with an average rating of 8.65.
  • If you're looking for the cheapest month to book a Boutique Hotel in Thailand, it's June, with an average price of $67.
  • The least popular month to book a Boutique Hotel in Thailand is June, attracting only 7.1% of visitors.
  • The most popular month to book a Boutique Hotel in Thailand is January, attracting 10.3% of visitors.
  • Friends are the most satisfied travelers when visiting Boutique Hotels in Thailand, rating their stays at 8.58 on average.
  • Business Travelers are the least satisfied travelers when visiting Boutique Hotels in Thailand, rating their stays at 8.28 on average.
  • Boutique Hotel prices in Thailand peak in December, with an average price of $100.

Availability and Types of Boutique Hotels in Thailand

Number of Boutique Hotels

  • There are 1,444 Boutique Hotels in Thailand.

Star Rating Distribution for Boutique Hotels

  • There are 1,128 Boutique Hotels in Thailand with a 4-star rating, accounting for 78.1% of all Boutique Hotels.
  • There are 316 Boutique Hotels in Thailand with a 5-star rating, accounting for 21.9% of all Boutique Hotels.
  • The average price for Boutique Hotels in Thailand is $92.
  • The average price for 4-star Boutique Hotels in Thailand is $81.
  • The average price for 5-star Boutique Hotels in Thailand is $137.
  • There are 544 Boutique Hotels in Thailand priced in the $0-$50 range, accounting for 46.0% of all Boutique Hotels.
  • There are 384 Boutique Hotels in Thailand priced in the $50-$100 range, accounting for 32.5% of all Boutique Hotels.
  • There are 156 Boutique Hotels in Thailand priced in the $100-$200 range, accounting for 13.2% of all Boutique Hotels.
  • There are 74 Boutique Hotels in Thailand priced in the $200-$500 range, accounting for 6.3% of all Boutique Hotels.
  • There are 16 Boutique Hotels in Thailand priced in the $500-$1000 range, accounting for 1.4% of all Boutique Hotels.
  • There are 8 Boutique Hotels in Thailand priced in the $1000+ range, accounting for 0.7% of all Boutique Hotels.
  • The average price for Boutique Hotels in Thailand in January is $99.
  • The average price for Boutique Hotels in Thailand in February is $89.
  • The average price for Boutique Hotels in Thailand in March is $71.
  • The average price for Boutique Hotels in Thailand in April is $69.
  • The average price for Boutique Hotels in Thailand in May is $69.
  • The average price for Boutique Hotels in Thailand in June is $67.
  • The average price for Boutique Hotels in Thailand in July is $70.
  • The average price for Boutique Hotels in Thailand in August is $73.
  • The average price for Boutique Hotels in Thailand in September is $74.
  • The average price for Boutique Hotels in Thailand in October is $77.
  • The average price for Boutique Hotels in Thailand in November is $89.
  • The average price for Boutique Hotels in Thailand in December is $100.

Ratings and Reviews for Boutique Hotels in Thailand

Number of Reviews for Boutique Hotels

  • We've collected 199,283 reviews for Boutique Hotels in Thailand.

Review Distribution for Boutique Hotels

  • There are 7,218 reviews for Boutique Hotels from business travelers in Thailand, accounting for 3.6% of all reviews.
  • There are 87,955 reviews for Boutique Hotels from couples in Thailand, accounting for 44.1% of all reviews.
  • There are 39,028 reviews for Boutique Hotels from families in Thailand, accounting for 19.6% of all reviews.
  • There are 3,930 reviews for Boutique Hotels from friends in Thailand, accounting for 2.0% of all reviews.
  • There are 20,795 reviews for Boutique Hotels from group travelers in Thailand, accounting for 10.4% of all reviews.
  • There are 37,528 reviews for Boutique Hotels from solo travelers in Thailand, accounting for 18.8% of all reviews.
  • There are 2,829 reviews for Boutique Hotels from travelers with an unknown type in Thailand, accounting for 1.4% of all reviews.

Average Rating Over Time for Boutique Hotels

  • The average rating for Boutique Hotels in Thailand in 2025 is 8.63, based on 31 reviews.
  • The average rating for Boutique Hotels in Thailand in 2024 was 8.46, based on 75,721 reviews.
  • The average rating for Boutique Hotels in Thailand in 2023 was 8.32, based on 71,691 reviews.
  • The average rating for Boutique Hotels in Thailand in 2022 was 8.44, based on 37,971 reviews.
  • The average rating for Boutique Hotels in Thailand in 2021 was 8.51, based on 5,305 reviews.
  • The average rating for Boutique Hotels in Thailand in 2020 was 8.47, based on 8,564 reviews.

Average Rating by Star Rating for Boutique Hotels

  • The average rating for 4-star Boutique Hotels in Thailand is 8.38.
  • The average rating for 5-star Boutique Hotels in Thailand is 8.42.

Average Rating by Traveler Type for Boutique Hotels

  • The average rating of Boutique Hotels from business travelers in Thailand is 8.28.
  • The average rating of Boutique Hotels from couples in Thailand is 8.41.
  • The average rating of Boutique Hotels from families in Thailand is 8.38.
  • The average rating of Boutique Hotels from friends in Thailand is 8.58.
  • The average rating of Boutique Hotels from group travelers in Thailand is 8.48.
  • The average rating of Boutique Hotels from solo travelers in Thailand is 8.53.
  • The average rating of Boutique Hotels from travelers with an unknown type in Thailand is 8.40.

Best Month to Stay at a Boutique Hotel by Rating

  • The average rating for Boutique Hotel in Thailand in January is 8.31.
  • The average rating for Boutique Hotel in Thailand in February is 8.42.
  • The average rating for Boutique Hotel in Thailand in March is 8.48.
  • The average rating for Boutique Hotel in Thailand in April is 8.50.
  • The average rating for Boutique Hotel in Thailand in May is 8.52.
  • The average rating for Boutique Hotel in Thailand in June is 8.54.
  • The average rating for Boutique Hotel in Thailand in July is 8.49.
  • The average rating for Boutique Hotel in Thailand in August is 8.50.
  • The average rating for Boutique Hotel in Thailand in September is 8.65.
  • The average rating for Boutique Hotel in Thailand in October is 8.52.
  • The average rating for Boutique Hotel in Thailand in November is 8.48.
  • The average rating for Boutique Hotel in Thailand in December is 8.37.

Seasons for Boutique Hotels in Thailand

The seasons in Thailand are determined by the percentage of reviews for Boutique Hotels in each month.

Low Season for Boutique Hotels in Thailand

  • May (7.4%)
  • June (7.1%)
  • September (7.4%)
  • October (7.9%)

Shoulder Season for Boutique Hotels in Thailand

  • April (7.9%)
  • July (7.9%)
  • August (7.9%)
  • November (8.4%)

High Season for Boutique Hotels in Thailand

  • January (10.3%)
  • February (9.3%)
  • March (8.9%)
  • December (9.5%)

Boutique Hotels City Rankings in Thailand

  • The city with the most Boutique Hotels is Bangkok, with 217 Boutique Hotels.
  • The city with the highest average rating for Boutique Hotels is Chiang Mai, with an average rating of 8.76.
  • The city with the lowest average rating for Boutique Hotels is Paknam, with an average rating of 6.52.
  • The city with the most expensive Boutique Hotels is Khao Lak, with average prices of $383.
  • The city with the cheapest Boutique Hotels is Khon Kaen, with average prices of $26.
217
8.37
$65.74
196
8.76
$94.62
25
8.63
$73.00
14
8.04
$43.04
11
8.48
$41.86
75
8.69
$104.09
22
7.99
$64.83
13
7.98
$80.16
11
8.22
$382.94
41
8.63
$152.30
13
8.48
$26.22
83
8.74
$169.93
44
8.54
$197.63
16
8.47
$80.42
15
8.74
$59.55
11
6.52
$50.80
134
7.90
$105.01
12
7.98
$37.68
171
8.20
$131.52
18
8.46
$33.79