232 Must-Know Hotel Statistics and Travel Trends in Europe for 2025
Discover the most compelling hotel statistics and travel trends in Europe for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 232 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 280,728 hotels, 63,861,257 traveler reviews, and 32,684,795 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.
Hotel and Travel Statistics for Europe
Top Hotel and Travel Statistics for Europe
- There are 280,728 hotels operating in Europe.
- The average hotel rating in Europe is 8.29, based on 44,350,370 reviews.
- Travelers can expect to pay around $149 per night for a hotel in Europe.
- If you're looking for the best month to visit Europe by rating, it's March with an average rating of 8.38.
- If you're looking for the cheapest month to visit Europe, it's February with an average price of $126.
- The least popular month to visit Europe is February, attracting only 5.2% of visitors.
- The most popular month to visit Europe is August, attracting 13.1% of visitors.
- Solo Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.36 on average.
- Business Travelers are the least satisfied travelers when visiting Europe, rating their stays at 8.14 on average.
- Hotel prices in Europe peak in September, with an average price of $208.
Hotel Availability and Types in Europe
Number of Hotels
- There are 280,728 hotels in Europe.
Distribution by Star Rating
- Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
- Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
- Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
- Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
- Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
- We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.
Hotel Pricing Trends in Europe
Average Prices Over Time
- The average price of a hotel in Europe is $149 per night.
Average Price by Star Rating
- The average price of a 1-star hotel in Europe is $104 per night.
- The average price of a 2-star hotel in Europe is $98 per night.
- The average price of a 3-star hotel in Europe is $124 per night.
- The average price of a 4-star hotel in Europe is $164 per night.
- The average price of a 5-star hotel in Europe is $285 per night.
- The average price of a hotel in Europe with an unknown star rating is $146 per night.
Hotel Price Distribution
- There are 9,196 hotels in Europe priced in the $0-$50 range, accounting for 5.8% of all hotels.
- There are 61,879 hotels in Europe priced in the $50-$100 range, accounting for 38.7% of all hotels.
- There are 65,740 hotels in Europe priced in the $100-$200 range, accounting for 41.1% of all hotels.
- There are 19,464 hotels in Europe priced in the $200-$500 range, accounting for 12.2% of all hotels.
- There are 2,574 hotels in Europe priced in the $500-$1000 range, accounting for 1.6% of all hotels.
- There are 1,040 hotels in Europe priced in the $1000+ range, accounting for 0.7% of all hotels.
Best Month to Visit by Price
- The average price of a hotel in Europe in January is $128.
- The average price of a hotel in Europe in February is $126.
- The average price of a hotel in Europe in March is $133.
- The average price of a hotel in Europe in April is $145.
- The average price of a hotel in Europe in May is $155.
- The average price of a hotel in Europe in June is $166.
- The average price of a hotel in Europe in July is $177.
- The average price of a hotel in Europe in August is $204.
- The average price of a hotel in Europe in September is $208.
- The average price of a hotel in Europe in October is $147.
- The average price of a hotel in Europe in November is $136.
- The average price of a hotel in Europe in December is $137.
Hotel Ratings and Reviews in Europe
Number of Reviews
- We've collected 63,930,231 reviews for hotels in Europe.
Review Distribution by Traveler Type
- There are 6,177,925 reviews from business travelers in Europe, accounting for 9.7% of all reviews.
- There are 26,724,048 reviews from couples in Europe, accounting for 41.8% of all reviews.
- There are 15,280,753 reviews from families in Europe, accounting for 23.9% of all reviews.
- There are 2,527,187 reviews from friends in Europe, accounting for 4.0% of all reviews.
- There are 4,344,741 reviews from group travelers in Europe, accounting for 6.8% of all reviews.
- There are 6,035,116 reviews from solo travelers in Europe, accounting for 9.4% of all reviews.
- There are 2,840,461 reviews from travelers with an unknown type in Europe, accounting for 4.4% of all reviews.
Average Hotel Ratings Over Time
- The average rating for hotels in Europe in 2025 is 8.03, based on 2,624 reviews.
- The average rating for hotels in Europe in 2024 was 8.25, based on 14,066,014 reviews.
- The average rating for hotels in Europe in 2023 was 8.25, based on 15,651,982 reviews.
- The average rating for hotels in Europe in 2022 was 8.23, based on 13,287,838 reviews.
- The average rating for hotels in Europe in 2021 was 8.24, based on 2,926,958 reviews.
- The average rating for hotels in Europe in 2020 was 8.31, based on 1,101,244 reviews.
- The average rating for hotels in Europe in 2019 was 8.24, based on 2,651,314 reviews.
- The average rating for hotels in Europe in 2018 was 8.19, based on 2,186,718 reviews.
- The average rating for hotels in Europe in 2017 was 8.21, based on 2,365,828 reviews.
- The average rating for hotels in Europe in 2016 was 8.25, based on 2,535,954 reviews.
- The average rating for hotels in Europe in 2015 was 8.20, based on 2,212,476 reviews.
- The average rating for hotels in Europe in 2014 was 8.16, based on 1,760,992 reviews.
- The average rating for hotels in Europe in 2013 was 8.11, based on 1,477,610 reviews.
- The average rating for hotels in Europe in 2012 was 8.06, based on 1,121,871 reviews.
- The average rating for hotels in Europe in 2011 was 7.94, based on 682,065 reviews.
- The average rating for hotels in Europe in 2010 was 7.81, based on 370,975 reviews.
- The average rating for hotels in Europe in 2009 was 7.78, based on 250,889 reviews.
- The average rating for hotels in Europe in 2008 was 7.55, based on 162,912 reviews.
- The average rating for hotels in Europe in 2007 was 7.47, based on 133,341 reviews.
- The average rating for hotels in Europe in 2006 was 7.42, based on 91,369 reviews.
- The average rating for hotels in Europe in 2005 was 7.52, based on 55,365 reviews.
- The average rating for hotels in Europe in 2004 was 7.68, based on 28,890 reviews.
- The average rating for hotels in Europe in 2003 was 7.68, based on 9,109 reviews.
- The average rating for hotels in Europe in 2002 was 7.84, based on 1,065 reviews.
- The average rating for hotels in Europe in 2001 was 7.64, based on 11 reviews.
Average Ratings by Star Rating
- The average rating for 1-star hotels in Europe is 7.73.
- The average rating for 2-star hotels in Europe is 7.77.
- The average rating for 3-star hotels in Europe is 8.08.
- The average rating for 4-star hotels in Europe is 8.38.
- The average rating for 5-star hotels in Europe is 8.62.
- The average rating for hotels in Europe with an unknown star rating is 8.37.
Average Ratings by Traveler Type
- The average rating for business travelers in Europe is 8.14.
- The average rating for couples in Europe is 8.26.
- The average rating for families in Europe is 8.30.
- The average rating for friends in Europe is 8.24.
- The average rating for group travelers in Europe is 8.35.
- The average rating for solo travelers in Europe is 8.36.
- The average rating for travelers with an unknown type in Europe is 8.20.
Best Months to Visit by Ratings
- The average rating for hotels in Europe in January is 8.33.
- The average rating for hotels in Europe in February is 8.37.
- The average rating for hotels in Europe in March is 8.38.
- The average rating for hotels in Europe in April is 8.38.
- The average rating for hotels in Europe in May is 8.37.
- The average rating for hotels in Europe in June is 8.33.
- The average rating for hotels in Europe in July is 8.28.
- The average rating for hotels in Europe in August is 8.20.
- The average rating for hotels in Europe in September is 8.24.
- The average rating for hotels in Europe in October is 8.26.
- The average rating for hotels in Europe in November is 8.31.
- The average rating for hotels in Europe in December is 8.32.
Seasons in Europe
The seasons in Europe are determined by the percentage of reviews for each month.
Low Season in Europe
- January (5.2%)
- February (5.2%)
- March (6.0%)
- December (5.2%)
Shoulder Season in Europe
- April (7.3%)
- May (9.1%)
- October (9.4%)
- November (6.2%)
High Season in Europe
- June (10.1%)
- July (12.1%)
- August (13.1%)
- September (11.1%)
Country Rankings in Europe
- The country with the most hotels is Italy, with 52,092 hotels.
- The country with the highest average rating is Greece, with an average rating of 8.84.
- The country with the lowest average rating is Azerbaijan, with an average rating of 7.63.
- The country with the most expensive hotels is Monaco, with average prices of $459.
- The country with the cheapest hotels is Russia, with average prices of $50.
1,463 | 8.55 | $76.10 | |
249 | 7.81 | $156.09 | |
5,666 | 8.63 | $205.73 | |
596 | 7.63 | $124.39 | |
211 | 8.01 | $135.63 | |
4,324 | 8.06 | $156.35 | |
405 | 8.55 | $89.43 | |
1,582 | 7.91 | $111.30 | |
7,977 | 8.69 | $166.44 | |
2,349 | 8.33 | $156.54 | |
2,195 | 8.32 | $110.56 | |
2,674 | 7.84 | $154.08 | |
183 | 8.19 | $120.01 | |
25 | 8.42 | $170.99 | |
901 | 8.10 | $161.21 | |
28,301 | 8.05 | $149.85 | |
1,767 | 8.36 | $76.08 | |
23,169 | 8.14 | $124.67 | |
11 | 8.31 | $171.64 | |
19,505 | 8.84 | $161.53 | |
21 | 8.08 | $203.19 | |
26 | 8.68 | $193.29 | |
1,488 | 8.16 | $124.14 | |
980 | 8.48 | $187.29 | |
1,298 | 8.53 | $165.33 | |
27 | 8.41 | $127.11 | |
52,092 | 8.51 | $160.74 | |
44 | 8.67 | $182.50 | |
46 | 8.18 | $62.76 | |
384 | 8.22 | $88.28 | |
16 | 8.69 | $235.19 | |
338 | 8.32 | $86.02 | |
155 | 7.92 | $166.25 | |
841 | 8.40 | $131.79 | |
89 | 8.24 | $83.36 | |
14 | 8.34 | $459.28 | |
906 | 8.61 | $118.27 | |
6,141 | 7.99 | $188.38 | |
155 | 8.25 | $69.27 | |
1,618 | 8.02 | $147.78 | |
5,835 | 8.15 | $95.24 | |
8,584 | 8.40 | $134.77 | |
2,114 | 8.37 | $107.59 | |
7,134 | 7.91 | $49.74 | |
19 | 8.09 | $99.11 | |
678 | 8.45 | $98.19 | |
580 | 8.29 | $106.34 | |
769 | 8.59 | $144.67 | |
28,627 | 8.20 | $158.63 | |
3,294 | 7.92 | $116.86 | |
3,219 | 8.33 | $255.62 | |
18,997 | 8.06 | $132.45 | |
1,014 | 8.17 | $71.91 | |
29,632 | 8.16 | $155.29 |
Hotel and Travel Statistics for Boutique Hotels in Europe
Top Hotel and Travel Statistics for Boutique Hotels in Europe
- There are 26,171 Boutique Hotels operating in Europe.
- The average rating for Boutique Hotels in Europe is 8.43, based on 9,171,471 reviews.
- Travelers can expect to pay around $194 per night for a Boutique Hotel in Europe.
- If you're looking for the best month to book a Boutique Hotel in Europe by rating, it's March, with an average rating of 8.57.
- If you're looking for the cheapest month to book a Boutique Hotel in Europe, it's February, with an average price of $163.
- The least popular month to book a Boutique Hotel in Europe is December, attracting only 5.1% of visitors.
- The most popular month to book a Boutique Hotel in Europe is August, attracting 13.3% of visitors.
- Solo Travelers are the most satisfied travelers when visiting Boutique Hotels in Europe, rating their stays at 8.52 on average.
- Business Travelers are the least satisfied travelers when visiting Boutique Hotels in Europe, rating their stays at 8.35 on average.
- Boutique Hotel prices in Europe peak in September, with an average price of $266.
Availability and Types of Boutique Hotels in Europe
Number of Boutique Hotels
- There are 26,171 Boutique Hotels in Europe.
Star Rating Distribution for Boutique Hotels
- There are 22,184 Boutique Hotels in Europe with a 4-star rating, accounting for 84.8% of all Boutique Hotels.
- There are 3,987 Boutique Hotels in Europe with a 5-star rating, accounting for 15.2% of all Boutique Hotels.
Pricing Trends for Boutique Hotels in Europe
Average Price Over Time for Boutique Hotels
- The average price for Boutique Hotels in Europe is $194.
Average Price by Star Rating for Boutique Hotels
- The average price for 4-star Boutique Hotels in Europe is $169.
- The average price for 5-star Boutique Hotels in Europe is $339.
Price Distribution for Boutique Hotels
- There are 499 Boutique Hotels in Europe priced in the $0-$50 range, accounting for 2.2% of all Boutique Hotels.
- There are 5,053 Boutique Hotels in Europe priced in the $50-$100 range, accounting for 22.0% of all Boutique Hotels.
- There are 11,230 Boutique Hotels in Europe priced in the $100-$200 range, accounting for 48.9% of all Boutique Hotels.
- There are 5,260 Boutique Hotels in Europe priced in the $200-$500 range, accounting for 22.9% of all Boutique Hotels.
- There are 697 Boutique Hotels in Europe priced in the $500-$1000 range, accounting for 3.0% of all Boutique Hotels.
- There are 222 Boutique Hotels in Europe priced in the $1000+ range, accounting for 1.0% of all Boutique Hotels.
Best Month to Stay at a Boutique Hotel Based on Price
- The average price for Boutique Hotels in Europe in January is $168.
- The average price for Boutique Hotels in Europe in February is $163.
- The average price for Boutique Hotels in Europe in March is $166.
- The average price for Boutique Hotels in Europe in April is $177.
- The average price for Boutique Hotels in Europe in May is $192.
- The average price for Boutique Hotels in Europe in June is $212.
- The average price for Boutique Hotels in Europe in July is $227.
- The average price for Boutique Hotels in Europe in August is $260.
- The average price for Boutique Hotels in Europe in September is $266.
- The average price for Boutique Hotels in Europe in October is $188.
- The average price for Boutique Hotels in Europe in November is $175.
- The average price for Boutique Hotels in Europe in December is $181.
Ratings and Reviews for Boutique Hotels in Europe
Number of Reviews for Boutique Hotels
- We've collected 13,037,425 reviews for Boutique Hotels in Europe.
Review Distribution for Boutique Hotels
- There are 1,136,652 reviews for Boutique Hotels from business travelers in Europe, accounting for 8.7% of all reviews.
- There are 6,063,031 reviews for Boutique Hotels from couples in Europe, accounting for 46.5% of all reviews.
- There are 2,959,554 reviews for Boutique Hotels from families in Europe, accounting for 22.7% of all reviews.
- There are 561,308 reviews for Boutique Hotels from friends in Europe, accounting for 4.3% of all reviews.
- There are 722,894 reviews for Boutique Hotels from group travelers in Europe, accounting for 5.5% of all reviews.
- There are 886,014 reviews for Boutique Hotels from solo travelers in Europe, accounting for 6.8% of all reviews.
- There are 707,972 reviews for Boutique Hotels from travelers with an unknown type in Europe, accounting for 5.4% of all reviews.
Average Rating Over Time for Boutique Hotels
- The average rating for Boutique Hotels in Europe in 2025 is 8.35, based on 153 reviews.
- The average rating for Boutique Hotels in Europe in 2024 was 8.43, based on 2,712,082 reviews.
- The average rating for Boutique Hotels in Europe in 2023 was 8.41, based on 2,984,987 reviews.
- The average rating for Boutique Hotels in Europe in 2022 was 8.39, based on 2,490,557 reviews.
- The average rating for Boutique Hotels in Europe in 2021 was 8.39, based on 606,613 reviews.
- The average rating for Boutique Hotels in Europe in 2020 was 8.47, based on 244,633 reviews.
- The average rating for Boutique Hotels in Europe in 2019 was 8.38, based on 576,335 reviews.
- The average rating for Boutique Hotels in Europe in 2018 was 8.35, based on 488,469 reviews.
- The average rating for Boutique Hotels in Europe in 2017 was 8.37, based on 525,779 reviews.
- The average rating for Boutique Hotels in Europe in 2016 was 8.41, based on 554,846 reviews.
- The average rating for Boutique Hotels in Europe in 2015 was 8.38, based on 479,453 reviews.
- The average rating for Boutique Hotels in Europe in 2014 was 8.34, based on 374,723 reviews.
- The average rating for Boutique Hotels in Europe in 2013 was 8.29, based on 321,604 reviews.
- The average rating for Boutique Hotels in Europe in 2012 was 8.28, based on 248,423 reviews.
- The average rating for Boutique Hotels in Europe in 2011 was 8.20, based on 155,811 reviews.
- The average rating for Boutique Hotels in Europe in 2010 was 8.12, based on 89,316 reviews.
- The average rating for Boutique Hotels in Europe in 2009 was 8.06, based on 60,979 reviews.
- The average rating for Boutique Hotels in Europe in 2008 was 7.86, based on 40,762 reviews.
- The average rating for Boutique Hotels in Europe in 2007 was 7.78, based on 33,966 reviews.
- The average rating for Boutique Hotels in Europe in 2006 was 7.77, based on 23,870 reviews.
- The average rating for Boutique Hotels in Europe in 2005 was 7.94, based on 14,042 reviews.
- The average rating for Boutique Hotels in Europe in 2004 was 8.12, based on 7,318 reviews.
- The average rating for Boutique Hotels in Europe in 2003 was 8.11, based on 2,417 reviews.
- The average rating for Boutique Hotels in Europe in 2002 was 8.16, based on 283 reviews.
Average Rating by Star Rating for Boutique Hotels
- The average rating for 4-star Boutique Hotels in Europe is 8.40.
- The average rating for 5-star Boutique Hotels in Europe is 8.69.
Average Rating by Traveler Type for Boutique Hotels
- The average rating of Boutique Hotels from business travelers in Europe is 8.35.
- The average rating of Boutique Hotels from couples in Europe is 8.44.
- The average rating of Boutique Hotels from families in Europe is 8.46.
- The average rating of Boutique Hotels from friends in Europe is 8.41.
- The average rating of Boutique Hotels from group travelers in Europe is 8.50.
- The average rating of Boutique Hotels from solo travelers in Europe is 8.52.
- The average rating of Boutique Hotels from travelers with an unknown type in Europe is 8.39.
Best Month to Stay at a Boutique Hotel by Rating
- The average rating for Boutique Hotel in Europe in January is 8.51.
- The average rating for Boutique Hotel in Europe in February is 8.56.
- The average rating for Boutique Hotel in Europe in March is 8.57.
- The average rating for Boutique Hotel in Europe in April is 8.55.
- The average rating for Boutique Hotel in Europe in May is 8.54.
- The average rating for Boutique Hotel in Europe in June is 8.49.
- The average rating for Boutique Hotel in Europe in July is 8.44.
- The average rating for Boutique Hotel in Europe in August is 8.37.
- The average rating for Boutique Hotel in Europe in September is 8.39.
- The average rating for Boutique Hotel in Europe in October is 8.42.
- The average rating for Boutique Hotel in Europe in November is 8.48.
- The average rating for Boutique Hotel in Europe in December is 8.53.
Seasons for Boutique Hotels in Europe
The seasons in Europe are determined by the percentage of reviews for Boutique Hotels in each month.
Low Season for Boutique Hotels in Europe
- January (5.3%)
- February (5.3%)
- March (6.0%)
- December (5.1%)
Shoulder Season for Boutique Hotels in Europe
- April (7.1%)
- May (8.9%)
- October (9.5%)
- November (6.2%)
High Season for Boutique Hotels in Europe
- June (10.0%)
- July (12.1%)
- August (13.3%)
- September (11.3%)
Boutique Hotels Country Rankings in Europe
- The country with the most Boutique Hotels is Italy, with 5,174 Boutique Hotels.
- The country with the highest average rating for Boutique Hotels is Jersey, with an average rating of 9.06.
- The country with the lowest average rating for Boutique Hotels is Bulgaria, with an average rating of 7.75.
- The country with the most expensive Boutique Hotels is Switzerland, with average prices of $372.
- The country with the cheapest Boutique Hotels is Ukraine, with average prices of $64.
346 | 8.46 | $78.54 | |
50 | 8.36 | $204.78 | |
1,176 | 8.80 | $267.25 | |
162 | 7.77 | $117.10 | |
202 | 8.39 | $164.62 | |
104 | 8.40 | $90.66 | |
324 | 7.75 | $151.24 | |
453 | 8.68 | $175.05 | |
110 | 8.54 | $181.09 | |
510 | 8.40 | $118.62 | |
105 | 7.97 | $171.58 | |
46 | 8.52 | $234.06 | |
129 | 8.26 | $197.62 | |
1,629 | 8.61 | $281.38 | |
350 | 8.35 | $69.35 | |
2,219 | 8.34 | $157.65 | |
1,687 | 8.78 | $231.98 | |
235 | 8.41 | $142.45 | |
43 | 8.68 | $281.94 | |
310 | 8.57 | $186.19 | |
5,174 | 8.44 | $230.79 | |
17 | 9.06 | $200.85 | |
13 | 8.34 | $75.48 | |
53 | 8.57 | $96.47 | |
62 | 8.47 | $98.60 | |
33 | 8.13 | $172.87 | |
52 | 8.66 | $149.93 | |
38 | 8.35 | $96.90 | |
175 | 8.69 | $137.75 | |
438 | 8.32 | $163.78 | |
53 | 7.99 | $89.33 | |
128 | 8.27 | $170.23 | |
448 | 8.48 | $115.77 | |
625 | 8.57 | $162.35 | |
326 | 8.38 | $119.99 | |
808 | 8.16 | $77.39 | |
145 | 8.47 | $111.15 | |
137 | 8.28 | $133.88 | |
115 | 8.46 | $204.01 | |
2,360 | 8.44 | $183.32 | |
282 | 8.19 | $142.48 | |
470 | 8.70 | $372.36 | |
2,257 | 8.06 | $157.25 | |
138 | 8.52 | $63.58 | |
1,581 | 8.42 | $185.67 |