194 Must-Know Hotel Statistics and Travel Trends in Europe for 2025

Discover the most compelling hotel statistics and travel trends in Europe for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 194 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 280,728 hotels, 27,298,958 traveler reviews, and 37,738,359 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Europe

Top Hotel and Travel Statistics for Europe

  • There are 280,728 hotels operating in Europe.
  • The average hotel rating in Europe is 8.26, based on 27,298,958 reviews.
  • Travelers can expect to pay around $149 per night for a hotel in Europe.
  • If you're looking for the best month to visit Europe by rating, it's April with an average rating of 8.39.
  • If you're looking for the cheapest month to visit Europe, it's February with an average price of $126.
  • The least popular month to visit Europe is January, attracting only 5.2% of visitors.
  • The most popular month to visit Europe is August, attracting 12.5% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.41 on average.
  • Friends are the least satisfied travelers when visiting Europe, rating their stays at 8.08 on average.
  • Hotel prices in Europe peak in September, with an average price of $193.

Hotel Availability and Types in Europe

Number of Hotels

  • There are 280,728 hotels in Europe.

Distribution by Star Rating

  • Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
  • Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
  • Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
  • Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
  • Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
  • We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.
  • The average price of a hotel in Europe is $149 per night.
  • The average price of a 1-star hotel in Europe is $103 per night.
  • The average price of a 2-star hotel in Europe is $96 per night.
  • The average price of a 3-star hotel in Europe is $124 per night.
  • The average price of a 4-star hotel in Europe is $164 per night.
  • The average price of a 5-star hotel in Europe is $286 per night.
  • The average price of a hotel in Europe with an unknown star rating is $145 per night.
  • There are 9,003 hotels in Europe priced in the $0-$50 range, accounting for 5.5% of all hotels.
  • There are 62,583 hotels in Europe priced in the $50-$100 range, accounting for 38.4% of all hotels.
  • There are 67,665 hotels in Europe priced in the $100-$200 range, accounting for 41.5% of all hotels.
  • There are 20,137 hotels in Europe priced in the $200-$500 range, accounting for 12.3% of all hotels.
  • There are 2,681 hotels in Europe priced in the $500-$1000 range, accounting for 1.6% of all hotels.
  • There are 1,042 hotels in Europe priced in the $1000+ range, accounting for 0.6% of all hotels.
  • The average price of a hotel in Europe in January is $131.
  • The average price of a hotel in Europe in February is $126.
  • The average price of a hotel in Europe in March is $128.
  • The average price of a hotel in Europe in April is $139.
  • The average price of a hotel in Europe in May is $148.
  • The average price of a hotel in Europe in June is $158.
  • The average price of a hotel in Europe in July is $167.
  • The average price of a hotel in Europe in August is $174.
  • The average price of a hotel in Europe in September is $193.
  • The average price of a hotel in Europe in October is $146.
  • The average price of a hotel in Europe in November is $137.
  • The average price of a hotel in Europe in December is $139.

Hotel Ratings and Reviews in Europe

Number of Reviews

  • We've collected 27,298,958 reviews for hotels in Europe.

Review Distribution by Traveler Type

  • There are 2,301,343 reviews from business travelers in Europe, accounting for 8.4% of all reviews.
  • There are 11,088,158 reviews from couples in Europe, accounting for 40.6% of all reviews.
  • There are 6,347,081 reviews from families in Europe, accounting for 23.3% of all reviews.
  • There are 556,249 reviews from friends in Europe, accounting for 2.0% of all reviews.
  • There are 2,392,421 reviews from group travelers in Europe, accounting for 8.8% of all reviews.
  • There are 3,225,227 reviews from solo travelers in Europe, accounting for 11.8% of all reviews.
  • There are 1,388,479 reviews from travelers with an unknown type in Europe, accounting for 5.1% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Europe in 2025 is 8.13, based on 2,941 reviews.
  • The average rating for hotels in Europe in 2024 was 8.27, based on 8,078,426 reviews.
  • The average rating for hotels in Europe in 2023 was 8.28, based on 9,174,842 reviews.
  • The average rating for hotels in Europe in 2022 was 8.28, based on 7,775,944 reviews.
  • The average rating for hotels in Europe in 2021 was 8.25, based on 1,619,997 reviews.
  • The average rating for hotels in Europe in 2020 was 8.31, based on 646,808 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Europe is 7.65.
  • The average rating for 2-star hotels in Europe is 7.75.
  • The average rating for 3-star hotels in Europe is 8.10.
  • The average rating for 4-star hotels in Europe is 8.36.
  • The average rating for 5-star hotels in Europe is 8.61.
  • The average rating for hotels in Europe with an unknown star rating is 8.38.

Average Ratings by Traveler Type

  • The average rating for business travelers in Europe is 8.11.
  • The average rating for couples in Europe is 8.27.
  • The average rating for families in Europe is 8.29.
  • The average rating for friends in Europe is 8.08.
  • The average rating for group travelers in Europe is 8.41.
  • The average rating for solo travelers in Europe is 8.35.
  • The average rating for travelers with an unknown type in Europe is 8.26.

Best Months to Visit by Ratings

  • The average rating for hotels in Europe in January is 8.31.
  • The average rating for hotels in Europe in February is 8.35.
  • The average rating for hotels in Europe in March is 8.38.
  • The average rating for hotels in Europe in April is 8.39.
  • The average rating for hotels in Europe in May is 8.39.
  • The average rating for hotels in Europe in June is 8.35.
  • The average rating for hotels in Europe in July is 8.29.
  • The average rating for hotels in Europe in August is 8.20.
  • The average rating for hotels in Europe in September is 8.25.
  • The average rating for hotels in Europe in October is 8.27.
  • The average rating for hotels in Europe in November is 8.30.
  • The average rating for hotels in Europe in December is 8.30.

Seasons in Europe

The seasons in Europe are determined by the percentage of reviews for each month.

Low Season in Europe

  • January (5.2%)
  • February (5.5%)
  • November (6.1%)
  • December (5.2%)

Shoulder Season in Europe

  • March (6.2%)
  • April (7.4%)
  • May (9.1%)
  • October (9.5%)

High Season in Europe

  • June (10.2%)
  • July (11.8%)
  • August (12.5%)
  • September (11.3%)

Country Rankings in Europe

  • The country with the most hotels is Italy, with 52,092 hotels.
  • The country with the highest average rating is Greece, with an average rating of 8.84.
  • The country with the lowest average rating is Russia, with an average rating of 7.69.
  • The country with the most expensive hotels is Monaco, with average prices of $466.
  • The country with the cheapest hotels is Russia, with average prices of $51.
1,463
8.54
$77.42
249
7.89
$155.68
5,666
8.67
$206.34
596
7.72
$116.27
211
7.91
$133.56
4,324
8.03
$155.90
405
8.52
$85.64
1,582
7.89
$112.23
7,977
8.67
$173.19
2,349
8.27
$166.05
2,195
8.34
$108.11
2,674
7.75
$154.16
183
8.18
$117.42
25
8.40
$174.11
901
8.09
$164.83
28,301
8.05
$150.96
1,767
8.36
$74.60
23,169
8.15
$123.91
11
8.33
$174.11
19,505
8.84
$166.29
21
8.16
$205.96
26
8.68
$197.57
1,488
8.19
$123.07
980
8.46
$190.65
1,298
8.53
$166.75
27
8.43
$126.74
52,092
8.48
$159.30
44
8.57
$182.63
46
8.10
$62.74
384
8.24
$85.87
16
8.71
$234.82
338
8.29
$87.90
155
7.94
$162.97
841
8.41
$130.93
89
8.06
$82.60
14
8.19
$466.24
906
8.60
$124.38
6,141
7.95
$188.06
155
8.18
$69.46
1,618
8.02
$147.81
5,835
8.13
$95.10
8,584
8.35
$135.37
2,114
8.43
$106.34
7,134
7.69
$50.60
19
8.07
$96.95
678
8.37
$96.80
580
8.32
$105.67
769
8.54
$144.30
28,627
8.19
$159.47
3,294
7.89
$117.28
3,219
8.32
$255.40
18,997
8.02
$134.82
1,014
8.24
$71.50
29,632
8.09
$154.96

Hotel and Travel Statistics for Boutique Hotels in Europe

Top Hotel and Travel Statistics for Boutique Hotels in Europe

  • There are 26,171 Boutique Hotels operating in Europe.
  • The average rating for Boutique Hotels in Europe is 8.41, based on 5,324,032 reviews.
  • Travelers can expect to pay around $195 per night for a Boutique Hotel in Europe.
  • If you're looking for the best month to book a Boutique Hotel in Europe by rating, it's March, with an average rating of 8.58.
  • If you're looking for the cheapest month to book a Boutique Hotel in Europe, it's March, with an average price of $163.
  • The least popular month to book a Boutique Hotel in Europe is December, attracting only 5.1% of visitors.
  • The most popular month to book a Boutique Hotel in Europe is August, attracting 13.0% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Boutique Hotels in Europe, rating their stays at 8.54 on average.
  • Friends are the least satisfied travelers when visiting Boutique Hotels in Europe, rating their stays at 8.27 on average.
  • Boutique Hotel prices in Europe peak in September, with an average price of $246.

Availability and Types of Boutique Hotels in Europe

Number of Boutique Hotels

  • There are 26,171 Boutique Hotels in Europe.

Star Rating Distribution for Boutique Hotels

  • There are 22,184 Boutique Hotels in Europe with a 4-star rating, accounting for 84.8% of all Boutique Hotels.
  • There are 3,987 Boutique Hotels in Europe with a 5-star rating, accounting for 15.2% of all Boutique Hotels.
  • The average price for Boutique Hotels in Europe is $195.
  • The average price for 4-star Boutique Hotels in Europe is $169.
  • The average price for 5-star Boutique Hotels in Europe is $343.
  • There are 481 Boutique Hotels in Europe priced in the $0-$50 range, accounting for 2.1% of all Boutique Hotels.
  • There are 4,979 Boutique Hotels in Europe priced in the $50-$100 range, accounting for 21.5% of all Boutique Hotels.
  • There are 11,354 Boutique Hotels in Europe priced in the $100-$200 range, accounting for 48.9% of all Boutique Hotels.
  • There are 5,449 Boutique Hotels in Europe priced in the $200-$500 range, accounting for 23.5% of all Boutique Hotels.
  • There are 724 Boutique Hotels in Europe priced in the $500-$1000 range, accounting for 3.1% of all Boutique Hotels.
  • There are 218 Boutique Hotels in Europe priced in the $1000+ range, accounting for 0.9% of all Boutique Hotels.
  • The average price for Boutique Hotels in Europe in January is $175.
  • The average price for Boutique Hotels in Europe in February is $166.
  • The average price for Boutique Hotels in Europe in March is $163.
  • The average price for Boutique Hotels in Europe in April is $171.
  • The average price for Boutique Hotels in Europe in May is $184.
  • The average price for Boutique Hotels in Europe in June is $203.
  • The average price for Boutique Hotels in Europe in July is $215.
  • The average price for Boutique Hotels in Europe in August is $226.
  • The average price for Boutique Hotels in Europe in September is $246.
  • The average price for Boutique Hotels in Europe in October is $186.
  • The average price for Boutique Hotels in Europe in November is $176.
  • The average price for Boutique Hotels in Europe in December is $184.

Ratings and Reviews for Boutique Hotels in Europe

Number of Reviews for Boutique Hotels

  • We've collected 5,324,032 reviews for Boutique Hotels in Europe.

Review Distribution for Boutique Hotels

  • There are 410,057 reviews for Boutique Hotels from business travelers in Europe, accounting for 7.7% of all reviews.
  • There are 2,391,267 reviews for Boutique Hotels from couples in Europe, accounting for 44.9% of all reviews.
  • There are 1,195,791 reviews for Boutique Hotels from families in Europe, accounting for 22.5% of all reviews.
  • There are 145,313 reviews for Boutique Hotels from friends in Europe, accounting for 2.7% of all reviews.
  • There are 380,773 reviews for Boutique Hotels from group travelers in Europe, accounting for 7.2% of all reviews.
  • There are 442,744 reviews for Boutique Hotels from solo travelers in Europe, accounting for 8.3% of all reviews.
  • There are 358,087 reviews for Boutique Hotels from travelers with an unknown type in Europe, accounting for 6.7% of all reviews.

Average Rating Over Time for Boutique Hotels

  • The average rating for Boutique Hotels in Europe in 2025 is 8.13, based on 50 reviews.
  • The average rating for Boutique Hotels in Europe in 2024 was 8.41, based on 1,607,033 reviews.
  • The average rating for Boutique Hotels in Europe in 2023 was 8.42, based on 1,770,906 reviews.
  • The average rating for Boutique Hotels in Europe in 2022 was 8.40, based on 1,470,776 reviews.
  • The average rating for Boutique Hotels in Europe in 2021 was 8.39, based on 328,033 reviews.
  • The average rating for Boutique Hotels in Europe in 2020 was 8.45, based on 147,234 reviews.

Average Rating by Star Rating for Boutique Hotels

  • The average rating for 4-star Boutique Hotels in Europe is 8.36.
  • The average rating for 5-star Boutique Hotels in Europe is 8.66.

Average Rating by Traveler Type for Boutique Hotels

  • The average rating of Boutique Hotels from business travelers in Europe is 8.32.
  • The average rating of Boutique Hotels from couples in Europe is 8.42.
  • The average rating of Boutique Hotels from families in Europe is 8.41.
  • The average rating of Boutique Hotels from friends in Europe is 8.27.
  • The average rating of Boutique Hotels from group travelers in Europe is 8.54.
  • The average rating of Boutique Hotels from solo travelers in Europe is 8.50.
  • The average rating of Boutique Hotels from travelers with an unknown type in Europe is 8.49.

Best Month to Stay at a Boutique Hotel by Rating

  • The average rating for Boutique Hotel in Europe in January is 8.50.
  • The average rating for Boutique Hotel in Europe in February is 8.55.
  • The average rating for Boutique Hotel in Europe in March is 8.58.
  • The average rating for Boutique Hotel in Europe in April is 8.55.
  • The average rating for Boutique Hotel in Europe in May is 8.54.
  • The average rating for Boutique Hotel in Europe in June is 8.49.
  • The average rating for Boutique Hotel in Europe in July is 8.42.
  • The average rating for Boutique Hotel in Europe in August is 8.34.
  • The average rating for Boutique Hotel in Europe in September is 8.38.
  • The average rating for Boutique Hotel in Europe in October is 8.43.
  • The average rating for Boutique Hotel in Europe in November is 8.48.
  • The average rating for Boutique Hotel in Europe in December is 8.50.

Seasons for Boutique Hotels in Europe

The seasons in Europe are determined by the percentage of reviews for Boutique Hotels in each month.

Low Season for Boutique Hotels in Europe

  • January (5.3%)
  • February (5.5%)
  • November (6.0%)
  • December (5.1%)

Shoulder Season for Boutique Hotels in Europe

  • March (6.1%)
  • April (7.2%)
  • May (8.9%)
  • October (9.4%)

High Season for Boutique Hotels in Europe

  • June (10.0%)
  • July (11.9%)
  • August (13.0%)
  • September (11.5%)

Boutique Hotels Country Rankings in Europe

  • The country with the most Boutique Hotels is Italy, with 5,174 Boutique Hotels.
  • The country with the highest average rating for Boutique Hotels is Jersey, with an average rating of 8.99.
  • The country with the lowest average rating for Boutique Hotels is Bulgaria, with an average rating of 7.74.
  • The country with the most expensive Boutique Hotels is Switzerland, with average prices of $373.
  • The country with the cheapest Boutique Hotels is Ukraine, with average prices of $64.
346
8.41
$81.79
50
8.39
$203.24
1,176
8.84
$268.45
162
7.80
$98.80
202
8.36
$164.86
104
8.33
$88.64
324
7.74
$151.53
453
8.68
$188.01
110
8.47
$192.59
510
8.39
$118.19
105
7.99
$170.88
46
8.46
$226.54
129
8.26
$194.67
1,629
8.60
$283.40
350
8.33
$68.58
2,219
8.34
$157.08
1,687
8.75
$233.91
235
8.44
$144.06
43
8.62
$283.40
310
8.56
$186.62
5,174
8.42
$231.07
17
8.99
$203.76
13
8.38
$75.49
53
8.56
$98.27
62
8.47
$100.17
33
8.10
$170.55
52
8.63
$149.72
38
8.08
$96.25
175
8.65
$144.44
438
8.29
$158.13
53
7.92
$89.17
128
8.29
$170.86
448
8.46
$116.66
625
8.54
$165.80
326
8.40
$116.30
808
7.87
$78.68
145
8.43
$108.97
137
8.32
$133.51
115
8.40
$200.64
2,360
8.42
$184.63
282
8.18
$142.17
470
8.70
$373.19
2,257
8.03
$164.44
138
8.61
$63.62
1,581
8.34
$184.29